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Private Investments: Frequently Asked Questions


  1. Why would investors be interested in WRH+Co private investments?
  2. What kind of companies does WRH+Co invest in?
  3. What information about private investment opportunities is available to qualified brokerage account holders?
  4. How do customers learn about new investment opportunities?
  5. Will companies that WRH+Co invests in seek additional rounds of private financing?
  6. How do investors track a company's performance after they make an investment?
  7. What exit strategies do you anticipate for private investments?
  8. How can I learn about participating in WRH+Co Private Investments?
  9. Who is eligible to invest in WRH+Co private investments?
  10. What is the advantage of being classified as a Qualified Purchaser?
  11. How does the WRH+Co allocation process work?
  12. If I have a question, is there someone I can talk with by phone?


  1. Why would investors be interested in WRH+Co private investments?
    WRH+Co uses the accumulated investment experience of its professionals to identify private opportunities with the prospect of substantial capital appreciation. WRH+Co performs due diligence on each investment to confirm the representations made by the company. In addition, WRH+Co attempts to structure the transactions to anticipate exit events and actively reviews the required financial reports to assess viable exit strategies. Despite these efforts, private investments are inherently risky and offer low liquidity.

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  2. What kind of companies does WRH+Co invest in?
    WRH+Co takes an opportunistic approach to investing. The majority of deals will be in the industries in which the firm specializes — software, the Internet, and branded consumer products. We make investments at every stage in a company’s life — from seed financing to leveraged buyouts.

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  3. What information about private investment opportunities is available to qualified brokerage account holders?
    WRH+Co will provide an Investment Memorandum which details the terms of the deal, lists the investment highlights, describes the business, strategy and financial prospects for a company, details the management team, and lists relevant risk factors.

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  4. How do customers learn about new investment opportunities?
    WRH+Co notifies eligible account holders of new private equity offerings through email.

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  5. Will companies that WRH+Co invests in seek additional rounds of private financing?
    Often private companies choose to raise multiple rounds of financing. It is not certain that WRH+Co will seek to invest in subsequent rounds or that it will have preemptive rights to do so.

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  6. How do investors track a company's performance after they make an investment?
    WRH+Co plans to send memos twice a year to update investors on the performance of a private investment. Investors will be notified of these updates by email and they will be posted on the WRH+Co Web site in the Private Investments area.

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  7. What exit strategies do you anticipate for private investments?
    WRH+Co generally expects to exit an investment opportunity within five years. We actively review the performance of our investments to assess the timing and nature of our exit strategy. Potential exit structures include an IPO, a sale, or a recapitalization.

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  8. How can I learn about participating in WRH+Co Private Investments?
    To learn the mechanics of participating, please see the Getting Started section.

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  9. Who is eligible to invest in WRH+Co private investments?
    WRH+Co’s Private Investments area offers high-risk investments that are not subject to SEC registration and reporting requirements. Consequently, the investments are limited to investors who qualify as Accredited Investors. If you have not established your status as an Accredited Investor with us, click here to do so. In addition, you must be an active WRH+Co account holder to invest. To open a brokerage account, click here.

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  10. What is the advantage of being classified as a Qualified Purchaser?
    If you are a Qualified Purchaser ($5 million in net invested assets), WRH+Co is able to offer you a greater chance of a full allocation in WRH+Co private investments. The SEC limits the number of non-qualified Accredited Investors to 100 per deal, but allows us to seek investments from an additional 499 Qualified Purchasers. If you think you might qualify, please click here.

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  11. How does the WRH+Co allocation process work?
    If the demand for an offering is higher than the amount available, WRH+Co will allocate to investors by considering the following criteria: amount of assets in WRH+Co accounts; whether an investor is a Qualified Purchaser, and the historical relationship of the investor with the firm. It is not the policy of WRH+Co to allocate stock on a first-come, first-served basis, and the time your Offer to Buy is received will not influence the allocation decision. No person will be accepted as a purchaser prior to the closing of an offering. WRH+Co reserves the right to reject any Offer to Buy, in whole or in part, or to allot any prospective purchaser a smaller allocation than that requested by such prospective purchaser. Any representation to the contrary is unauthorized and may not be relied upon.

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  12. If I have a question, is there someone I can talk with by phone?
    If you have a question regarding investor qualifications or the account opening process, call 1-800-673-6476. Any other questions should be directed to Margo Ranucci at 1-415-551-8649.

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