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OpenFollowOn Auction: How it Works WR Hambrecht + Co’s OpenFollowOn® process provides a compelling alternative to the traditional follow on offering process. Many firms do not take into consideration the “hidden costs” of a follow on offering, which include the significant discount that purchasers require, as well as the selling pressure that comes upon a company’s stock when they announce a follow on offering. WR Hambrecht + Co’s OpenFollowOn uses the transparency of the auction in order to place all purchasers on a level playing field and to ensure that the issuing company’s stock does not get manipulated by artificial market forces. We create a competitive bidding environment in which each potential purchaser indicates the price and the quantity they wish to purchase in an offering. Because allocations are not subjective or guaranteed, issuers can be certain that the price that they receive in an OpenFollowOn truly reflects the demand in the marketplace at the time of the auction. For more information on OpenFollowOn, Please call: Brian Bristol (212) 313-5970 bbristol@wrhambrecht.com
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