Press Release: March 3, 2000

WR Hambrecht + Co Initiates Coverage of Launch Media (LAUN) with Market Outperform

Online music site projected to nearly double revenues in 2000

San Francisco, CA, March 3, 2000—

WR Hambrecht + Co, the online investment bank, today initiated research coverage of Launch Media (LAUN) with a Market Outperform, the firm’s highest rating. In his report, eMedia analyst Steve Jang cited Launch’s rapidly growing customer base, attractive relative valuation and clear audience-focused strategy as key reasons for the rating. WR Hambrecht + Co offers its research reports free and real-time at www.wrhambrecht.com.

"We believe Launch Media’s consumer-focused, technology-agnostic strategy is a winner in the online music space. Launch Media could become the MTV of the Internet and its shares represent an attractive investment opportunity at current price levels," Jang said.

Jang projects Launch’s total revenues will reach $30.6 million in 2000, nearly doubling the firm’s 1999 revenue of $16.6 million.

Launch Media, Inc. is a digital media company focused on creating the premier destination for promoting and discovering new music. The Company creates music content available in an interactive format that enables music buyers to explore new music from new and established artists.