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Press Release: November 8, 1999 WR Hambrecht + Co Initiates Coverage of Mediconsult.com (MCNS) MCNS: Leading the Pharmaceutical Industry to the Internet San Francisco, CA, November 8, 1999WR Hambrecht + Co, the online investment bank, today announced that it is initiating research coverage of Mediconsult.com (Nasdaq: MCNS). The complete Mediconsult.com research report can be accessed at www.wrhambrecht.com. WRH+Co Research does not use a traditional rating system, but rather provides information that enables investors to make informed investment decisions. "We foresee pharmaceutical companies increasingly investing in the Internet, embracing it as a valuable medium to enhance direct-to-consumer and physician marketing campaigns," said WR Hambrecht + Co analyst Josh Fisher. "With the acquisition of Physicians Online, Mediconsult now owns the most valuable real estate in the pharmaceutical industrythe physicians desktop." According to the report, Mediconsult.com is one of the leading online providers of patient- and physician-focused healthcare information. With its recent acquisition of Physicians Online (POL), Mediconsult.com now boasts the largest online community of physicians and patients. Physicians Online has more than 80,000 physician users who view more than 23 million pages a month. "With their key targets, Mediconsult.com should be able to maximize the effectiveness of pharmaceutical promotions by improving physician-patient communications, which should position the company to capture an increasing share of online healthcare marketing dollars," said Fisher. Mediconsult.com, Inc. was founded in 1996 with its flagship Web site, www.mediconsult.com. The companys mission is to improve patient outcomes through information and tools that educate doctors, empower patients and build on the doctor/patient relationship. |